The cultural transmission of the gift box refers to the transmission of the civilized information of the packaging. These are determined by the selection of the material, the text, the picture, and the selection of color. In some special promotions behavior, for example, some ethnic customs, gifts gift is not opened; some complimentary behavior in the implementation is to prevent the use of some colors, such as the life etiquette in wedding etiquette and promotions throughout the year. Then the information to be conveyed by packaging planning is more representative on these occasions. To fully consider the gift in these promotions in the customs to convey the contents and requirements of the exchange of information.